Journal

Notes on how we build.

Short, honest pieces about the choices behind our tools — why the work stays on your device, how free software pays for itself, and why we keep our tools small.


Why we build software that runs on your machine

The default has become “upload everything to someone's cloud.” Here's why we push the other way — what local-first software means, why it protects your data, and the trade-offs we accept for it.

Why our tools are free — and how ads keep them that way

Free software still costs money to run. An honest look at our ad-supported model: what ads pay for, how we try to keep them bearable, what they can and can't see, and the paid exceptions.

In praise of small tools that do one thing well

Why we build a shelf of focused tools instead of one app that tries to do everything — and what that decision buys the people who use them.